Interview with CEO John Vadino at Streaming Media West

Eric Schumacher-Rasmussen, Editor-in-Chief, Streaming Media Magazine, talks with the CEO of Tivi, John Vadino, on Almost Live at Streaming Media West:

Eric:

“Hi, I’m Eric Schumacher-Rasmussen, coming to you Almost Live from Streaming Media West in beautiful Huntington Beach, California, and I’m speaking with John Vadino, who is the CEO of Tivi.”

John:

“How’s it going?”

Eric:

“It’s going well, it’s been a great show!”

John:

“It’s been a great couple of days—we’ve enjoyed sponsoring it, first off. It’s been great to be part of this trade show booth, lively, first of all; lots of hardware around, and Tivi’s here to launch because we’re kind of a hybrid, we’re moving all that hardware to the cloud. So, a lot of these great companies here can move their stuff to the cloud so that people in the room doing a webcast, doing an event, can do it all virtually.”

Eric:

“So you would define Tivi as essentially a webcast company, right?”

John:

“It’s an interactive video company, because webcasts as you know, and streaming media, is blurring the lines between what is broadcast-world and what is webcast. We see video becoming more and more interactive every day, and with our tool, you can add constant interactivity very easily, all in the cloud very simply, and that’s exciting for us, and I think it’s exciting getting rid of that word, whoever came up with it, ‘webcast,’ and make it truly interactive video.”

Eric:

“So Tivi: Truly Interactive Video… Now, so many webcasts or webinars are just slides and a disembodied voice, and I think that’s in part because of the cost and technology challenges that people face wanting to do it. They might want to do a webcast that actually has video but they find it intimidating or too much of a cost challenge. How does Tivi overcome this?”

John:

“By moving everything to the cloud, I mean, we’ve moved the hardware switchboard to the cloud; you just take a camera, it goes up to Amazon AWS, it’s recorded there with all your camera feeds, and you can switch between them very easily, just drag and drop. But what’s great about it is that you can introduce interactivity, and during my speech yesterday, I was talking about the statistics of video watching—it’s actually pretty low, you were there, and we need to get people to watch online video longer, than just sports or Netflix, and we believe adding interactivity into the sequence in a time basis really helps.”

Eric:

“What kind of interactivity exactly are you talking about?”

John:

“So besides the normal polls and tests and the normal things, we can actually bring a live URL panel into an On-demand webcast. So you can open a webpage to be able to buy that service; you can open a page to register for the next event, all within our HTML 5 browser.”

Eric:

“So everything is going on inside the browser?”

John:

“Everything is going on inside the browser, and you’re doing it both in the cloud with our switchboard and then the user is watching in the user interface.”

Eric:

“And in terms of the customers that you’re targeting, who can use Tivi?”

John:

“So, a lot of our customers are resellers, so content companies, production companies who want to take our service and resell it to their clients because it’s an easier way; it’s a value-added price for them. It’s also for certification and training companies who have a lot of great video they’ve created over the years, but has no interactivity, and with our tool they can take that old video, drag it up into our system, and then add that interactivity to give it new life. That’s a pretty exciting aspect.”

Eric:

“Right. During your talk yesterday, you talked about the learning curve for using Tivi and you gave a great example of a school [The Bush School] in Seattle…”

John:

“Yes, it’s a K-12 school—my sister-in-law works there, she teaches—and they have a theater that only fits half of their student population, so kids can’t go to band concerts. They were using other tools for webcasting, and they were expensive and hard. We gave them a free license, they paid for their minutes, but we talked to 14-year-old kids. And so my sales guys like to say that it takes twice your age in minutes [to learn the tool] because they learned in half an hour.”

Eric:

“So it might take me slightly longer [laughs].”

John:

“What’s great, too, is that our training is all in our tool. You buy a license and you get actually 6 hours of training, if you really want to go in-depth. And that’s all done in our tool, with questions and answers, and it’s kind of exciting!”

Eric:

“Very cool! Well you can check it all out at http://www.tivi.net and learn more about this really interesting new interactive video tool.”

John:

“Thanks Eric.”

Eric:

“Thank you, John.”

Tivi among Top 10 Streaming Video Trends for 2015

Better personalization, higher quality, second screen experiences: These are just a few of the categories breaking down what consumers are expecting for streaming video trends in 2015, according to a recent article in Huffington Post Tech. Read the entire story here.

Tivi was among these trending companies and is arguably noted for its ability to exhibit a “Second Screen Experience,” allowing users to interact with social media, polls, and communicate with other viewers while still watching the featured presentation. To read more about Tivi and its unique features, view our press release.

We’re thrilled to have been included in the piece.  To stay up-to-date on the latest Tivi news, customer solution stories and technical enhancements, sign up for our mailing list.

Tivi: The Next-Generation, Truly Interactive Video Platform, Launches at Streaming Media West 2014, Showcases at Demo 2014

Say good-bye to “sit back and watch” corporate events and e-learning sessions. Say hello to Tivi (Tivi.net), the new cloud-based, dual video interactive webcasting platform, formally unveiled today at Streaming Media West 2014 (Booth #117). Tivi is the first low-cost, customizable solution to offer fully interactive experiences for live and on-demand programming, making it the ideal platform technical media professionals, enterprise content managers and marketers. Tivi customers include private and public organizations including UBS, The Bush School, TEDx Vancouver and the University of Washington.

Additionally, Tivi was chosen earlier this year by IDG as the interactive webcast platform for DEMO 2014 (Booth #212). Presenters at this year’s DEMO conference will be using Tivi to live-cast presentations.

“Companies are spending millions of dollars on video content production and distribution for internal and external audiences,” said John Vadino, Founder and CEO of Tivi. “But the majority of that content results in a “sit and watch” experience. Tivi increases the ROI for content production by offering enterprise customers the opportunity to deliver truly interactive experiences for both live and on-demand programming.”

Tivi’s cloud-based, dual video solution, offers organizations a powerful, easy to use interactive video platform for webinars, internal training, corporate events and industry conferences. Tivi’s patent-pending Virtual Studio™ makes it possible to deliver content with high production value without the cost and technical expertise required for expensive production equipment such as truck rentals and studio time.

Is it live or is it Tivi?

It’s not always easy to distinguish between live and on-demand events using the Tivi platform.

Tivi’s unique video solution enables a whole new level of interactivity, making it possible to deliver truly immersive experiences – live or on-demand – that enhance audience engagement and improve business outcomes.

“Seattle Center used Tivi for the Next 50 – a six-month global celebration of the anniversary of the 1962 World’s Fair and its legacy,” notes Tracy Robinson, Executive Director for the Seattle Center Foundation.  “Our program involved 250 webcasts and reached over 200,000 people worldwide.  We were thrilled with the level of engagement we were able to drive as result of using Tivi’s interactive tools during the broadcasts.”

Studio quality at a fraction of the cost

Marketers, corporate training departments and human resources teams can create optimal webcast experiences using Tivi’s simple drag and drop Virtual Studio™ makes it possible to smoothly synchronize live and/or pre-recorded content, chats between participants and presenters, Q&A, FAQs, real-time polls and testing, relevant downloadable content and url links, as well as advertising to deliver high quality experiences that increase engagement, enhance retention and improve operational efficiency.

With just a camera and a laptop, on-site production managers can switch between camera views and introduce as many interactive elements as needed to produce optimal experiences that maximize engagement and knowledge retention. Once an event has concluded, producers can easily edit assets, create chapters, add or change interactive elements and immediately publish for on-demand access.

Fully Customizable Distribution Channel

Tivi annual subscription packages include a branded, customizable channel guide for organizing content, improving discoverability and managing audience access. Tivi allows customers to link to any video asset in any format from a centralized channel guide. Additionally, Tivi offers a white-label option for enterprise customers interested in integrating Tivi platform technology into customized solutions. .

Tivi’s annual software subscription fees include free updates and channel guide hosting. AWS infrastructure usage fees are billed separately on a monthly basis.